In this case, for a viral video advertising stunt (for a local TV reality show):
I think the first-mover for this kind of gimmick was T-Mobile whose dancing mob took over Liverpool Street Station in London in January:
I love this kind of stuff.
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Hi Max,
Here are some nice other viral marketing videos.. I especially like the Guitar Hero and Honda ones!
Posted by: Matthieu | June 19, 2009 at 20:16