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That's an interestign idea -- tiered payments bse on use. I don't think Apple would go for it, though. (They like their one-size-fits-all pricing.)

Anyway, thanks for interesting take on Steve's essay. It's one of a couple I enjoyed, including the one on Media 3.0:


Take it easy. Thanks for the good post.


Nic Brisbourne

Hi Max

I think the genie is out of the bottle with respect to music DRM. The tide is now unstoppable - I think the industry will survive on revenues from sales of unprotected tracks at a lower level of say 10c and concerts + merchandise.

Video is more difficult - DRM is probably required because the merchandise and live show markets are more limited. Fortunately there the world isn't hooked on free movies yet...

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