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If done right, freemium can bring down many of the current "call for a demo" or "fill in a form and we'll see if you're worthy of a trial" walls. Replacing manual sales for each customer with a marketing-driven automated freemium approach should also bring down prices of many SaaS products, making it also more affordable for smaller customers.

But the issue of where to draw the free/paid line is tough for both startups like us as well as more established companies.

Thomas Oriol

We at nimble apps have been considering freemium for our online sales analysis and forecasting application, especially since we do "stage corporate data for external consumption", as Max puts it.

But I would add to the issue mentioned by Emply the fact that, for a young company with a new product, there is much to learn through direct conversations with prospects. A large, B2Cish marketing drive would not yield the same feedback.


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