The top eCommerce KPIs

Speaking of KPIs, our favourite eCommerce guru Michael Ross just published a really useful article on the best KPIs for eCommerce companies.  

What I like about Michael's approach is that it brings together best practice from the worlds of online marketing and offline retailing.  

It is all too easy for eCommerce startups to think purely in Internet terms: traffic, conversion, CPO by channel.   Many -- if not most -- of these companies are run by young entrepreneurs without any traditional retail experience.  That is (mostly) to their advantage, as they try to disrupt traditional retail.  But that doesn't mean they can't learn from the highly optimised, analytical world of old retail.

That is why Michael preaches concepts like 'Lost Profit per Order' and 'Return on Inventory' as being key to eCommerce success.  Read the article for more, including some basic rules to follow to make sure your custom KPIs are really useful.

Great stuff.

Comments

[Ecommerce Software]

I feel so good to read your article of. Because here included so effective information. It may help me about related matter. I highly recommend it & like to share Easy to use website builder software to build Ecommerce Software and Shopping Cart Software and do it yourself website with FREE domain, hosting and ready made templates. Try FREE.

[Ecommerce Solutions]

Hello sir, I got you by Google search.

Hi, I see your blog. It is very good I hope you will see my blog. You show some very valuable information. So, nice! This is very nice post! I will bookmark this blog. Professional and fully customised PCI-DSS Compliant Ecommerce Solutions from £19.95 a month and manage it through our online Ecommerce Shopping Cart Software.

Thanks for this.

[nibBok]

http://omnicef250mg.webs.com/apps/blog/show/14766335-cefdinir-allergic-reactions
cefdinir missed dose
http://omnicef250mg.webs.com/apps/blog/show/14767475-cefdinir-capsule
omnicef prescription drug
http://omnicef250mg.webs.com/apps/blog/show/14766876-omnicef-family
ic cefdinir