In keeping with our mild obsession with bootstrapping and capital efficiency, my colleague Javier Rojas is conducting interviews with entrepreneurs that have built valuable businesses with modest external investment. The first interview in the series, with Greg Gianforte of RightNow Technologies, appeared last June
This week it's Jon Craton's turn, founder of Cramer Systems, one of Europe's most successful software companies. You can find the interview on Sandill.com here. Some of the take-aways for entrepreneurs:
- Let customers fund your business for as long as possible.
- Take only the venture capital you need.
- Work together with your investors to take measured, discrete risks.
- Don't lose sight of the bottom line.