I'm glad to see that more and more consumer-focused companies are giving their marketing teams the creative freedom and financial muscle to exploit the Internet to its fullest. First came the movie and TV promoters with Internet-only trailers, treasure hunts and games, like Simpsonize Me. Now the most prosaic (sorry P&G!) of products is getting a proper Internet makeover: the razor.
What do you get when you cross the Wilkinson Sword with Fight Club, a buff baby and hardcore online gamers? Not this:
It's Fight for Kisses. Check it out.