The Googleites have been a-twitter since Monday's long-awaited announcement ABOUT ANYTHING MOBILE PLEEAAASE dashed hopes of a gPhone hitting stores anytime soon. Google made the sort of announcement that normally sinks like a stone when made by any other tech company like, say, IBM:
[Launch of the] Open Handset Alliance, which consists of more than 30 technology and mobile leaders including Motorola, Qualcomm, HTC and T-Mobile. Through deep partnerships with carriers, device manufacturers, developers, and others, we hope to enable an open ecosystem for the mobile world by creating a standard, open mobile software platform...
...yadayada....yawn. But where is the damn phone?!?!?
Well, Google isn't launching a phone after all. What they are doing is similar to past forays into established markets, such as the release of Google Docs to unsettle the Office monopoly, or Google Desktop to put the fear into Yahoo. It must be said that those initiatives have largely underwhelmed relative to their hyped-up launches.
In this instance, Google Android is creating some welcome unsease among established handset vendors and their software suppliers, in particular the operating system duopoly of Symbian and Windows Mobile. By tossing into the developer community a full mobile 'stack' -- operating system, middleware framework and basic apps --, Google is accelerating the commoditisation of the mobile phone platform and pushing the focus onto the application layer and the consumer experience.
This is all good, especially for consumers, who can expect to see more user interface innovation and -- in particular -- a lot more smartphone-style apps becoming available on basic mass market phones.
But will it lead to an open handset platform for which anyone can develop apps? Will it democratise access to any content and any applications from mobiles? I wouldn't bet on it in this decade.
There are two critical differences between mobiles and PCs. One, mobiles run over what are still proprietary networks controlled by large powerful companies. Even though most operators no longer force consumers to remain within their walled gardens, they sure make getting out of them hard. In other words, they still have access control over your handset and they like it that way. Network owners also keep tight control over which phone functions your applications can access -- witness efforts by Vodafone to block VOIP calls through Truphone for example. The operators are under increasing pressure, but they will not let go of their consumers without a long, drawn-out fight.
Two, PCs have standard screen sizes, shapes and resolutions; mobiles don't. Phone manufacturers aren't about to give up their last competitive differentiator -- handset design -- in order to faciliate their own commoditisation. Continuing differences in screen layout and device capabilities mean that it's a lot harder to write standardised apps for mobile phones than it is for PCs. Worse, it means you can't deliver any rich content without thinking about the device.
Looked at another way, Google's announcement simply throws the hat of yet another mobile OS into the ring, alongside market leaders Symbian and Microsoft, as well as Palm, Blackberry, iPhone and other flavours of Linux that have come and gone. With Google's animal magnetism and financial clout, Android will undoubtedly get built into some heavy hitting Taiwanese manufacturers' 2008 phone line-up. But will this translate into mobiles that consumers will have to have, like the iPhone, which benefits from totally integrated hardware and software design?
Rather than simplify the situation, the launch of Google Android highlights the fact that the mobile device universe is getting more heterogeneous (not less), and that serving content and applications to mobiles will remain more difficult than serving web content to PCs.
How do operators and content owners deal with this complexity today? Well, virtually all the major operators and many media and Internet companies use a "write once, deliver anywhere" platform from UK-based Volantis Systems (disclosure: Kennet portfolio company). Volantis provides a carrier-grade content delivery platform with automatic rendering to most mobile devices (4,600 supported and counting). Sound expensive? It is. To date this platform has only been within reach of companies that deliver a lot of content, like the operators themselves or eBay or Disney.
But that is about to change. On Tuesday, Volantis announced the release of its Mobility Server under the GPL 3.0 open source licence, and available immediately as a free download here. CNET coverage is here. The Mobility Server packs in everything you need to deliver a website to any mobile device: a multi-channel server, development tools, a client-side widget library and the full database of 4,600 devices. This is a full functional release, open to incremental development by community developers. The only additional features you get if you upgrade to the Professional edition is technical support, free database updates, and support for multiple administrators and groups of content managers.
I'm not an expert on mobile technologies, but I am a consumer of online services. I'd like to have a single experience across devices, with the same content. I don't want to log into Yahoo Blackberry in the morning, Yahoo Web in the afternoon, and Yahoo Mobile in the evening. How about just plain Yahoo? It's about true Web portability, and not about a proliferation of device-specific Web sites.
Google Android is great because it will spur independent development of mobile applications across more mass market mobiles. That in turn will drive demand for Web content from mobiles, which will require content owners to have a delivery strategy. With Mobility Server, delivery to mobiles just got a lot easier, and cheaper.